Our Story

Alchemy & Ashes is inspired by the old magick found beyond the veil, the deep forest, the dark valley, and the other side of the hedge. Our handcrafted products are intuitively designed and created by practitioners of the Old Craft to encourage the seeker to look beyond the mundane to find their own innate power, and to enhance their mystical journey through the use of herb, bone, root, and stone.



Alchemy & Ashes is as much of an experience as it is a retail shop. A well curated mix of Victorian style antiques and oddities provide the backdrop for an assortment of items sold to enhance and empower the lives of our customers, both physically and metaphysically. Alchemy & Ashes specializes in a Victorian and Gothic aesthetic – pieces with ornate details that are rare in modern décor, ranging from decadent to macabre, and all the weird and wonderful and wonderfully weird in between. The Madame Proprietor, Shawnee (hitherto and forthwith known as “The Madame”) personally selects each piece from all sorts of strange and unusual places (and people).

Alchemy & Ashes caters to The Seeker that wishes to part The Veil, to the ones longing to peer beyond the mundane and become inspired by history, myth, and magic.

We provide the things not found in our local market, such as smudging supplies, crystals and gemstones, herbs and amulets, as well as handmade soaps, candles, perfumes, and incense. We also offer intuitive readings and mediumship services, as well as classes that include esoteric topics like intuitive development, divination, folk magic, and an array of occult topics that compliment our retail goods.

The Madame creates in-house the Cold Process Soaps and Perfumes that we stock, as well as Moon Elixirs, Conjure Powders and Oils, and Amulets. Alchemy & Ashes is proud to serve as an outlet for local artists that manufacture products that compliment our aesthetic.

So lift the veil, feast your eyes and indulge your senses. We are confident that once you visit, you’ll be back for more.

The brick-and-mortar Parlour of Magical Curiosities is located in Lutz, Florida, just north of Tampa.

Our products may be found online via our website and our Etsy Shop:

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‘Ho and come inside
You are welcome all…

Wayfarer and Witch
Jester and Jezebel
Renegade and Wretch
Urchin and Untouchable
Hermit and Hellhound
Rascal and Rapscallion
Freak and Fremd
Scoundrel and Slubberdegullion
Outlaw and Oddity
Vagabond and Villain
Juggler and Gypsy
Mage and Mooncalf
Sage and Simpleton
Madman and Musician
Imp and Imbecile
Fire-eater and Fool
Lunatic and Loner
Mummer and Monster
Devil and Drab
Knave and Necromancer
Peddler and Poet
Beggar and Bedlamite
Tomfool and Trickster
Dreamer and Delinquent
Stranger and Seer
Dreg and Deviant
Oaf and Outcast
Crackpot and Crone
I will build you a home here…’
(Song of the Periphery People by Rima Staines)